Marketing / Public Relations / Advertising - Design, Development & Implementation
| Creative Concept | Market Segment Analysis |
| Market Research / Competitive Analysis | Sell-through Marketing |
| Copywriting, Editing, Keyword Incorporation | SEO / SEM / PPC |
| Design and Develop Collateral Materials | Develop Buyer Personas for Target Audiences |
| Direct & Design Photo Shoots | Supervise Art Department & Graphic Designers |
| Review & Track Publicity Incentives | Conduct Market Research & Complete Sales Reports |
Licensing / Product Development
| Customer & Consumer Market Research | Create Advertising Material & Campaigns |
| Product Concepts | Material Sourcing / Price Comparison |
| Manage & Track Projects | Develop Production Timelines |
| Requisition Purchase Orders | Write & Distribute Press Releases and Press Kits |
| Act as Project Manager | Hire & Work with Publicity Firms for certain Projects |
| Establish & Operate within Budgets | Design Booths, Coordinate Exhibits & Attend Trade Shows |
| Oversee Print Press Checks at Printers | Work closely with Internal & External Departments on Cohesive Targets & Plans |
| Handle Promotions & Launches | Coordinate Advertising Co-Ops |
| License Brand Names | Partner with Clients to Develop Television & Cable Interstitial Advertising |
| Catalog Development | Review Contracts to ensure all Material matches Client & Licensor Requirements |
| Handle International Licensing and Marketing for Brands, in addition to Hiring and Directing International Territory-Specific Licensing Agents |
Meet with Vendors & Suppliers to review new Products, Concepts, Prospects available and new Marketing Opportunities |
Financial Elements
| Develop, Track and Reconcile Budgets | Negotiate with Licensees for Additional Territories when Lucrative |
| Research new Potential Partnerships and Brands | Review current Licensees, Talent and Brands for Growth Potential |
| Identify Cost Cutting and Cost Saving Options | Review available Statistics to make Good Judgments |
| Monitor Adherence to Budgets | Suggest Ways to Improve Profits |
Product Line Growth & Management - Continuing Financial Analysis, Expansion, Recommendations
| Profit Projections | Analyze Product Lines for Manufacturer, Clients & Licensees |
| Break-Even Analysis | Return on Investment Analysis |
| Post Promotion Examination | Re-styling Packaging, Advertising, Brand Names and/or Direction |
| Financial Analysis & Review | Budget Analysis & Recommendations |
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