Sunny Rodgers






Marketing  /  Public Relations / Advertising  -  Design, Development & Implementation


Licensing  /  Product Development

Customer & Consumer Market Research Create Advertising Material & Campaigns
Product Concepts Material Sourcing / Price Comparison
Manage & Track Projects Develop Production Timelines
Requisition Purchase Orders Write & Distribute Press Releases and Press Kits
Act as Project Manager Hire & Work with Publicity Firms for certain Projects
Establish & Operate within Budgets Design Booths, Coordinate Exhibits & Attend Trade Shows
Oversee Print Press Checks at Printers Work closely with Internal & External Departments on Cohesive Targets & Plans
Handle Promotions & Launches Coordinate Advertising Co-Ops
License Brand Names Partner with Clients to Develop Television & Cable Interstitial Advertising
Catalog Development Review Contracts to ensure all Material matches Client & Licensor Requirements
Handle International Licensing and Marketing for Brands, in addition to Hiring and Directing International Territory-Specific
Licensing Agents
Meet with Vendors & Suppliers to review new Products, Concepts, Prospects available and new Marketing


Financial Elements

Develop, Track and Reconcile Budgets Negotiate with Licensees for Additional Territories when Lucrative
Research new Potential Partnerships and Brands Review current Licensees, Talent and Brands for Growth Potential
Identify Cost Cutting and Cost Saving Options Review available Statistics to make Good Judgments
Monitor Adherence to Budgets Suggest Ways to Improve Profits


Product Line Growth & Management  -  Continuing Financial Analysis, Expansion, Recommendations

Profit Projections Analyze Product Lines for Manufacturer, Clients & Licensees
Break-Even Analysis Return on Investment Analysis
Post Promotion Examination Re-styling Packaging, Advertising, Brand Names and/or Direction
Financial Analysis & Review Budget Analysis & Recommendations


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