Sunny Rodgers

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RESUME OF QUALIFICATIONS

Energetic and focused professional with a solid track record of increasing company profits and building strong client relationships.  Displaying strong work ethics I excel in marketing & product development, developing creative & exciting marketing programs, and account management. Additional progressive responsibility and strong abilities in the areas of:

Product Training Presentations             Home Party Company Presentations                Business Growth

Coordinate Team Projects                    Market Expansion                                           Training Videos

Content Marketing                               Account Acquisition                                        Spokesperson

Social Media Management                   Product Design                                                Brand Development 

Strategic Forecasting/Budgeting            Web Development                                           Market Trends                         

Manage Projects/Timelines                  Product Placement                                           Writing/Editing

 
                                                                                                   

KEY ACCOMPLISHMENTS

 Launched a brand new radio show, Ask The Doc with Chad & Sunny, that has grown to the 2nd highest rated show on Playboy Radio. Created an online B2B Resource site, B2BDocJohnson.com, to directly support and grow our customer base. Partnered with Postmates to create an on-demand delivery service, DocsHouseCalls.com – the 1st in this industry. Partnered with our in-house webmaster to create our first ever B2C site, ShopDocJohnson.com, currently growing at a rate of 100% every month.

 Increased company profits by 100% at NS Novelties, surpassed first year sales goals and grew the purchasing customer base by over half.

 Built an entire new division to develop and produce retail products at Hustler; initiated working directly with international manufacturers which resulted in a first year sales profit of 76%.  

 Established new business accounts and expanded current client product lines at Condor Pacific, successfully bringing in $5M in contracts.  Designed and implemented product promotional campaigns reinforcing brand strategy and recognition through advertising, sales promotion, public relations, direct marketing, press releases, electronic and print media. 

 Designed and implemented the first international trade advertising program at Condor Pacific, managed lead tracking and marketing that led to an 18% increase in new international business accounts.

 Expanded viable company audience through contacting new companies and developing marketing material, thereby increasing Condor Pacific awareness in the marketplace and generating a 20% increase in revenues within one year.

 Self-driven to initiate training to receive certification in import/export licensing of government-regulated top-secret commodities and then brought import/export licensing functions in-house, thereby saving Condor Pacific a minimum of $50K per year.Created a brand new restaurant from scratch, handling all details from construction, design and layout, menu, hiring and training, developing operating systems, marketing programs and collateral material, computer programming and installation, managing accounting, ordering and inventory.  The restaurant has been profitable since opening day.

 


WORK HISTORY

Diamond Products - Jimmyjane, Pipedream Products, Sir Richards, Chatsworth, California  (Manufacturer) March 2016 to Present
Brand Manager / Company Spokesperson / Contributor at Kinkly.com

·  Responsibilities include developing long-term marketing programs and services for the design-centric brands, and to solidify Diamond Products prolific brand's position and relationships within the marketplace as a leading manufacturer of premium pleasure products.

Doc Johnson / Health Devices Corp, North Hollywood, California  (Manufacturer)                        March 2014 to March 2016
Marketing Director / Playboy Radio Co-Host / Company Spokesperson / Contributor at Kinkly.com /
Awarded the 2015 XBIZ Executive Award for Community Figure of the Year

·  Doc Johnson is a manufacturer of cosmetics, personal health and wellness products.  I manage the marketing team, all licensor and select private label accounts, and all contract models. I have expanded the licensing program by bringing on Kink.com, in addition to managing the existing TitanMen account and other private label accounts, and I continue to seek new licensing and private label opportunities. I also continue to seek new contract models to partner with.

·  In first 90 days at Doc Johnson I created an online B2B Resource site, B2BDocJohnson.com, to directly support and grow our customer base. This site continues to grow and expand.

·  In Fall 2014 I helped launch an entirely new consumer educational marketing program - Ask The Doc. Recorded live on Playboy Radio every Friday, Ask The Doc allows Chad Braverman and I to answer questions from consumers and the public on a wide range of topics – from simple beginner sex toy questions to advanced BDSM questions. Ask The Doc won the 2015 XBIZ Award for Best Consumer Marketing Campaign, is the 2nd highest rated show on Playboy Radio and is now viewable on Playboy TV. Ask The Radio has brought international visibility to the Doc Johnson brand. We are in the process of selling sponsorships for Ask The Doc.

·  In Fall 2015 I  facilitated a partnership with Postmates to create an on-demand delivery service, DocsHouseCalls.com – the 1st in this industry. Sales for this service continue to increase 100% every month.

·  In Fall 2015 I partnered with our in-house webmaster to create our first ever B2C site, ShopDocJohnson.com, currently growing at a rate of 100% every month. I also manage Doc Johnson affiliate sites for our contract models, bringing in extra revenue.

·  My focus at Doc Johnson has been on building a cohesive brand strategy that emphasizes brand values and clearly defines the Doc Johnson company message – primarily ‘Made in America’. Other comprehensive endeavors include amplifying advertising efforts, extending marketing reach and growing brand awareness. I continually focus on short and long range goals targeted toward existing and new markets, and international marketing has now become an integral part of Doc Johnson's marketing strategy. My entire marketing team is working to ensure a consistent brand presence across multiple platforms and plan to consistently launch new marketing tools to benefit customers worldwide.

·  I oversee all social marketing and direct ‘the voice of Doc Johnson’. My marketing team and I continue to expand social media outreach and provide a new level of marketing support to customers.

·  I have added direct consumer marketing to our in-industry marketing plans. I instituted heavy content marketing and have offered all content to our customers as well – I am told Doc Johnson is the only company doing this.

·  In Summer 2014 I reached out to Kinkly.com and became a strategic partner for them. Doc Johnson products are now a part of their online directory, Ask The Doc has an advice column based on Q&A’s from the show, and I write articles as an official Kinkly Contributor.

·  I support our Doc Johnson sales team by providing marketing support, handle promos and create ad campaigns. I train the sales team on all new products, as well as provide store and staff trainings on request.

·  I am part of our product development committee and work with the designers on all new products. I constantly monitor trends and competitor products to give insight to our design team.

·  Upon being hired in March 2014, I contacted advertising partners worldwide and began an international ad campaign. Prior to this time Doc Johnson had not advertised in AVN, Synergy, StorErotica and other publications. I negotiated advertising prices down by 15% off their initial contract pricing in 2015 and 25% for 2016 contracts.

·  I am responsible for all copywriting duties: packaging, sell sheets, eBlasts, web content, SEO keywords/meta tags, press releases, video scripts, employee bios, etc.

·  I have built an extensive list of industry and mainstream contacts for press release distribution and mainstream media coverage. I work closely with Universal Pictures, Warner Bros, Showtime and several production companies for product placement and ways to increase brand visibility.

·  I regularly attend new educational courses and continue to expand my knowledge base.

·  I act as spokesperson for Doc Johnson and handle all tours of our facility.

 

NS Novelties, Chatsworth, California  (Manufacturer)                                       May 2012 to Dec 2013

Account Executive / Brand Manager / Merchandiser / Company Spokesperson & Trainer

·  NS Novelties is a manufacturer of personal health and wellness products.   Personally responsible for over 75 accounts domestically and internationally, including CVS Caremark, Dr. Leonard’s/Carol Wright Gifts, Spencer Gifts, as well as large distributors and various retail chains.

·  In first 90 days increased sales by 28% and increased purchasing client base by 20%.

·  Surpassed first year sales goal by 100%.  Doubled sales goal again for the second year.  After one year with company, increased purchasing client base by over one half. 

·  Responsibilities include all aspects of sales, marketing and merchandising.  Manage existing customer accounts and obtain new accounts both domestically and internationally.  Handle customer service with clients, home parties and consumers.  Implement and oversee spiffs and motivational sales programs. 

·  Design and merchandise numerous store and showroom walls and displays according to store inventory and new products introduced.  Use merchandising to make an impact on consumers while drawing them into stores.  Manage signage and in-store marketing opportunities.  Boost store sales through effective displays and plenty of employee and consumer product education.  Coordinate catalog pages with home party companies.

·  Serve as primary product trainer.  On average, store sales increase by 36% after a training session.  Perform training sessions for distributors, retailers, store personnel and home party representatives.  Film training videos and commercial segments for entire toy line.  Write product informational one-sheets to assist with training, sales and product knowledge.  Speak at home party national sales events in front of 400+ representatives. 

·  Act as warehouse traffic manager to coordinate shipments, manage inventory forecasts and order requests.  Approve all invoices daily prior to shipments leaving the warehouse.  Monitor shipments of new products, pre-orders, galleys and backorders. 

·  Marketing and PR responsibilities include online interviews, television commercials, radio interviews, writing articles, and submitting products for review.  Copywriting for packaging, product instructional manuals, catalogs and marketing materials.  Oversee co-op advertising and catalog representation. 

·  Established a permanent and ongoing presence in social media and helped brand awareness among our consumer base.  Helped grow our Facebook fan base to 572 fans thus far. 

·  Provide support with product development and design.   Administer warranty program.  Set up and manage Amazon.com online store.

 

Zendo Peak, LLC, Simi Valley, California   (Administrative and Creative Services) April 2010 to May 2012

Managing Director

· Established a new company offering freelance and contracted services consisting of online marketing, social media management, licensing, writing, editing, branding and rebranding, administrative tasks, customer service, collateral material design, web development, web video, Auto CAD design, business consulting, implementing projects and other services as requested.

 

 LFP, Inc., Beverly Hills, California  (Multi Media Entertainment)                          Aug. 2008 to January 2010

Director of Product Development 

·  Single-handedly established a complete new division for LFP, Inc. by developing a line of personal care products.  Created operational systems, processes and policies.  Set up division budget, 5-year financial forecast and growth budget, and product release strategy.  Instituted warehouse operations, an inventory control system, billing and fulfillment procedures. Wrote division operational manual, created contracts and sales documents, and set up several business accounts including FDA, Freight Forwarder and UPC accounts. 

·  Designed products, cosmetics and packaging, wrote package content and instructional pamphlets.  Directly responsible for creation of packaging, print ads, brochures, web advertising, promotional materials, and catalog.  Sketched and worked with Auto CAD to design products, concepts and mock-ups.  Developed a Brand Style Guide and brand philosophy.  Successfully launched newly branded retail items.

·  Increased revenue and awareness of the consumer products businesses.  Guided growth via strategic planning, development of new licensee and retail accounts, and generation of license-specific and global marketing projects resulting in an overall income increase of approximately 125%. 

·  Managed $5M licensing program.  Established and maintained a cohesive global presence by overseeing license product development, private label product development, distribution efforts, eCommerce accounts, and marketing/PR strategy.

·  Initiated something entirely new for this company and directly purchased consumer products from international manufacturers, resulting in a 76% sales profit.  Managed relationships, sourcing, and original product development directly with foreign manufacturers.  Oversaw retail promotions, photo shoots, marketing kits, newsletters, launch events, press releases and cooperative marketing/packaging.   

·  Streamlined account management by developing contract templates, communication procedures and sales tools resulting in faster product approvals and sales reporting. Helped train department sales teams and often handled sales myself.  Successfully acquired Spencer Gifts as a client and placed brand products into nationwide Spencer Gifts stores, thereby securing a minimum 15% revenue increase over forecast in 2010.

 

ESCOM, LLC, Calabasas, California  (Internet Start-Up)                                      Dec. 2007 to Aug. 2008

Channel Marketing Manager (Contract Position)

·  Designed and developed online eCommerce stores and sites. Worked with programmers to develop stores via custom software.  Tested all stages of development.  Guided and tracked programmer progress. 

·  Negotiated contracts and terms with Fulfillment Distributors.  Sourced products and fulfillment sources internationally.

·  Acted as Buyer for online retail store.  Established pricing for all online retail products. Researched all pricing for appropriate margins and income.

·  Developed promotional and marketing campaigns.  Wrote product user guides, buyers guides, online blog & all product copy. 

 

 Pine Mountain Pizza Company, Pine Mountain Club, California (Restaurant)       Oct. 2005 to Nov. 2007

Owner  /  Manager  /  (And Everything in Between)   

·  Developed restaurant concept, handled everything involved with building and opening a successful restaurant. In charge of getting all city, county, state permits and setting up business model.  During construction phase I supervised contractor project bids, contracts and payments.  Managed all aspects of human resource duties, ran business office and handled all office administration duties.  Handled daily bookkeeping, A/R and A/P duties.  Placed all food, beverage & supply orders and established and managed vendor accounts. Determined allocations for multiple accounts.  Processed invoices and capital expenditures.  coded invoices, tracked payments. 

·  Set up restaurant software program, and designed and built restaurant website.  Created and maintained customer data base.

·  Planned and coordinated events.  Designed brochures, menus, advertisements, Pizza Club promotional material, specialized event brochures and flyers, and any other design task that arose.  Designed marketing programs, community co-op’s and final sales package.  Handled direct mail campaigns and promotional leaflets from conception to design to implementation and distribution.  Worked with city, county and chamber of commerce officials on numerous tasks and events.

 

Topco Manufacturing, Chatsworth, California  (Manufacturing)                             Feb. 2000 to Oct. 2005

Licensing Manager  /  Account Executive  /  Marketing Director  /  Product Development Manager

·  Topco is a manufacturer of cosmetics, personal health and wellness products.  I managed licensor and private label accounts, and expanded the licensing program with $5M in new license contracts, increasing revenue by 100%.

·  Handled all facets of product development, branding and new product launches.  Sourced and located products and vendors domestically and internationally, track product development costs and return on investment, and product budget administration.

·  Responsible for department budgets and preparation of cost reports.  Prepared and presented sales and marketing plans, proposals and presentations.  Trained sales team and provided sales tools.  Developed and implemented marketing & business development strategies.  Reduced costs by identifying synergistic marketing opportunities and barter arrangements. 

·  Acted as company spokesperson and handled corporate communications.  Supervised and directed internal Art Department.  Served as point person for inventors.  Created sales incentives via marketing and retail projects resulting in 20% sales increase.

·  Wrote copy for products, print ads, advertising mediums, press releases, catalogs, promotional material and  manuals. Designed product packaging, collateral material and promotional packages.  Developed Style Guides for brand management.

 

Condor Pacific Industries, Inc., Westlake Village, California (Aerospace)              Feb. 1994 to Jan. 2000

Executive Secretary to President / Export-Import Licensing Manager / Marketing Assistant

·  “Right hand man” to President.  Handled all administrative and confidential functions for the company President, CEO and Marketing Director.  Made international travel arrangements, maintained office organization, and handled corporate gifts.  Hired, trained and managed secretarial staff.  Managed office.  Handled calls, scheduling, prioritization, reports, and dictation.

·  Managed all aspects of domestic and international licensing for top-secret government materials.

·  Negotiated and finalized long-term contractual agreements. Responsible for patenting and trademarking proprietary information.

·  Used Commerce Business Daily to identify business opportunities.  Prepared extensive proposals in response to RFP’s.  Designed, wrote and developed product promotional campaigns and collateral material reinforcing brand strategy. Handled all aspects of public relations, advertising, sales promotions, marketing and media.

·  Responsible for taking on the expansion of international sales worldwide by developing and implementing customer-specific consumer and trade promotions to reinforce brand equity and build long-term partnerships with customers.

 

Redwood Community Action Agency, Eureka, California (Non-Profit)                 Oct. 1991 to Dec. 1993

Grant Writer  /  Fundraising/Event Coordinator  /  Community Relations Manager

·  Managed Grant and proposal writing, preparation, presentation and management, bringing in $7M per year in assistance and funds to Humboldt County.  Extensively researched external funding opportunities.

·  Responsible for public outreach programs providing education and assistance to 80,000 Humboldt County residents.  Manage and develop public relation plans.

·  Coordinated eight fund raising events raising 250% more than expected goals.

 


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